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Trial Blueprint

Your free trial is killing your growth.

Hey, my name is Andy Baldacci, and I help early stage B2B SaaS startups fix their free trial, convert more users into paying customers, and accelerate their growth.

The free trial is the most overlooked part of your business. You have a steady stream of people signing up to try your product, but if you don't design your free trial correctly, then you are throwing money out the window.

What would your business look like if you saw a 50% increase in your free trial conversion rate (you do know your trial conversion rate, right?)? What would that allow you to do? How would that change your growth?

Seriously, check this out:

That graph shows the story of 3 startups, all starting with $10k MRR, but with very different results. They all have great content marketing strategies which is driving 10% month-over-month growth in new free trials, their revenue churn is 5%, and their average monthly revenue per user is $50. 

The only difference between these startups is their trial conversion rate.

If they don’t fix their free trial, the startup with a 10% conversion rate needs to increase their new trial growth rate by 80% just to catch up to the high performing startup! Oh, and it will take two years to catch them. 

What's easier, sustaining that sort of growth in new trials, or making a few fixes to how you structure your free trial so you don't waste so many?

I get it though. Your to-do list is a mile long and gets longer each day, so boring stuff like mapping out the perfect time in the trial to send the perfect email isn't a priority. But that graph should make it clear why it needs to be.

Unless you're already killing it with a 40%+ trial conversion rate, then every day you wait is another day you are losing out on potential revenue. And at this stage of the game, you need those dollars.

Are you making any of these conversion killing mistakes with your free trial?

  • Requiring a credit card upfront
  • Not actively guiding the user towards their desired outcome
  • Not adapting your messages to the users' actual behavior
  • Waiting until the end of the trial to ask for the sale
  • Not helping the user achieve success outside of your product

If so, you need my help…

Introducing the Trial Blueprint

To give busy founders like you a shortcut to a high-performing free trial, I created a service to do the hard work for you.

First, I conduct a complete audit of your free trial to determine what works, what doesn't, and how we can improve.

Once we've established the baseline, then I'll do a deep dive into the psychology of your customers to identify the outcomes that matter most to them.

With these outcomes identified, I'll figure out what needs to happen inside your app to get them there.

Then I'll work backwards to create a step-by-step plan of the path your customer needs to follow to achieve that outcome, significantly increasing the likelihood of them becoming a paying customer.

From there I'll analyze what needs to happen outside your app for the customer to solve their business problem and give you a list of ideas for content you could create to help them get there and increase the likelihood of them staying a paying customer.

To top it all off, I'll deliver all of these findings in an actionable report and review it all on a 60-minute call to go over the details, answer any questions you may have, and lay out your path for success going forward.

This is a real blueprint you can follow to build a high performing free trial, customized for your business.

Instead of high-level, generic mumbo-jumbo that could apply to anybody, you'll get a highly specific and actionable report, built just for you, that you can give your team and have them start executing the plan.

If you follow the plan, you'll permanently move the needle on free trial conversions, dramatically accelerating your growth.

The Trial Blueprint is for you if…

  • You run a B2B SaaS startup and aren't growing as fast as you (or your investors) expected
  • You have customers and are getting at least 100 trial signups a month 
  • The average lifetime value of your customers is at least $500
  • You're able to move quickly and don't rely on a committee to make decisions
  • You aren't afraid to test new things if it can help your business

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My promise to you:

My Trial Blueprint service is built to provide you with an actionable, step-by-step plan to get more of your trial users to become paying customers, breaking the bottleneck and permanently moving the needle on growth in your business.

I'm so confident that my advice will materially improve your business, that if you execute the plan and don't get the results you expected, then I'll give you a full refund. No questions asked.

I want to help businesses like yours grow and make more money. If I can't do that, then I shouldn't get paid.

How to get started

A Trial Blueprint is built from the ground up specifically for your business and will be delivered within 2 weeks of receiving all the needed information and your payment of $999. If my plan helps you get just one extra customer (I want to get you more than that every month), then it will pay for itself.  

If your trial conversion rate were improved by even just 20%, what would that mean for your business? Would you be able to hire that extra dev that you know you need? Could you more confidently raise your next round? Or maybe you could just finally take that vacation knowing your business would still grow while you're away.

Whatever it is, my Trial Blueprint will help you get there.

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P.S. – Not ready to make the investment today, but want to learn how to improve your free trial on your own? No problem! My essay, 6 Growth Killing Mistakes Your Making With Your Free Trial, will get you started on the right path .

P.P.S. – I love talking about this stuff, so if you are unsure about what to do next or if this is right for you, send me an email at and we can setup a time to chat and see if I can help.